Negotiating a fair price when buying a diamond depends mostly on how much you study the market for the specific diamond of your choice.

You can readily study what is available on the internet and you can shop in the stores in your area, too. Once you know all the prices, you can decide where you’d like to buy and what level of mark-up over cost you want to pay which will be mostly according to the level of service and ambiance you desire and appreciate. Not everyone wants to pay the least for little or no service. Not everyone wants to pay top dollar for luxurious surroundings, privacy and atmosphere. Most folks end up being most comfortable with face to face dealing with someone they feel they can trust. The best way to find this level of comfort is by shopping.

Something to consider is to concentrate on what you’re getting – NOT what you’re paying. As long as it appears to be in the range of reasonable for that type of diamond. Furthermore, getting the stone checked out BEFORE you lay out any money, getting a set of expert eyes, and someone who understands how quality and price relate. This is a very advisable method to buy without getting taken advantage of. Once some sellers have your money, they don’t know you anymore… So be guided by this, and act prudently.